{"id":8282,"date":"2022-09-15T10:24:59","date_gmt":"2022-09-15T09:24:59","guid":{"rendered":"https:\/\/test.sos-sw.si\/?page_id=8282"},"modified":"2025-05-10T17:00:54","modified_gmt":"2025-05-10T16:00:54","slug":"blog","status":"publish","type":"page","link":"https:\/\/test.sos-sw.si\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates aligncenter wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/avgusta-sejemo-modre-odlocitve-septembra-zanjemo-vrhunske-poslovne-rezultate\/\" aria-label=\"In August we sow wise decisions, in September we reap top business results\"><img width=\"1024\" height=\"572\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_2oz8YM3L_1776799135788_raw-1024x572.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_2oz8YM3L_1776799135788_raw-1024x572.webp 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_2oz8YM3L_1776799135788_raw-300x167.webp 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_2oz8YM3L_1776799135788_raw-768x429.webp 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_2oz8YM3L_1776799135788_raw-720x402.webp 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_2oz8YM3L_1776799135788_raw.jpg 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/avgusta-sejemo-modre-odlocitve-septembra-zanjemo-vrhunske-poslovne-rezultate\/\">In August we sow wise decisions, in September we reap top business results<\/a><time datetime=\"2026-08-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/08\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">August is a month of great contrasts in the business world, as on one hand, we still strongly enjoy the summer atmosphere, while on the other, the tension before the return to school and full work momentum is already clearly [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/je-vase-trzenje-pripravljeno-na-poletni-bum\/\" aria-label=\"Is your marketing ready for the summer boom?\"><img width=\"1024\" height=\"572\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_yd2qYPMd_1776799097758_raw-1024x572.webp\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_yd2qYPMd_1776799097758_raw-1024x572.webp 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_yd2qYPMd_1776799097758_raw-300x167.webp 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_yd2qYPMd_1776799097758_raw-768x429.webp 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_yd2qYPMd_1776799097758_raw-720x402.webp 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/04\/openart-image_yd2qYPMd_1776799097758_raw.jpg 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/je-vase-trzenje-pripravljeno-na-poletni-bum\/\">Is your marketing ready for the summer boom?<\/a><time datetime=\"2026-05-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/05\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">May is traditionally a month of blooming and new momentum, and in the business world, it represents the last serious opportunity for companies to organize their ranks before the main tourist and shopping season. The year 2026 brings us technologies [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/33-kilometrov-lojalnosti-kaj-nas-lahko-pohod-ob-zici-nauci-o-modernem-poslu\/\" aria-label=\"33 kilometres of loyalty: what can the Path along the Wire teach us about modern business?\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/33-kilometrov-lojalnosti-kaj-nas-lahko-pohod-ob-zici-nauci-o-modernem-poslu\/\">33 kilometres of loyalty: what can the Path along the Wire teach us about modern business?<\/a><time datetime=\"2026-05-12T14:09:49+01:00\" class=\"wp-block-latest-posts__post-date\">12\/05\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Last Saturday, I finally did what I had been planning for a long time. I walked the entire circle around Ljubljana \u2013 33 kilometres of the legendary\u00a0Path along the Wire, Ljubljana\u2019s Trail of Remembrance and Comradeship. Although something almost came [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/connected-experiences-are-no-longer-optional\/\" aria-label=\"Connected experiences are no longer optional\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-1024x536.png\" class=\"attachment-large size-large not-transparent wp-post-image\" alt=\"Connected experiences are no longer optional\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #cdb595;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"false\" data-dominant-color=\"cdb595\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/connected-experiences-are-no-longer-optional\/\">Connected experiences are no longer optional<\/a><time datetime=\"2026-04-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/04\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">By April,&nbsp;your users are no longer forming first impressions.&nbsp;They are forming&nbsp;judgments. Throughout Q1,&nbsp;they\u2019ve interacted with your brand multiple times.&nbsp;They\u2019ve tried to redeem a gift card,&nbsp;checked their loyalty points,&nbsp;or attended a spring event.&nbsp;Now,&nbsp;the novelty has worn off,&nbsp;and they are beginning to [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/movement-reveals-the-truth-about-systems\/\" aria-label=\"Movement reveals the truth about systems\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large not-transparent wp-post-image\" alt=\"Movement reveals the truth about systems\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #c0d0da;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"false\" data-dominant-color=\"c0d0da\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/movement-reveals-the-truth-about-systems\/\">Movement reveals the truth about systems<\/a><time datetime=\"2026-03-13T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">13\/03\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">March is when theory collapses into reality. Plans created in calm conditions are suddenly exposed to real behavior. Attendance rises. Audiences diversify. Expectations increase. Systems either adapt or reveal their weaknesses. Event technology only matters under pressure Event attendee management [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/loyalty-is-emotional-long-before-it-is-rational\/\" aria-label=\"Loyalty is emotional long before it is rational\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large not-transparent wp-post-image\" alt=\"Loyalty is emotional long before it is rational\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #ccbeb8;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"false\" data-dominant-color=\"ccbeb8\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/loyalty-is-emotional-long-before-it-is-rational\/\">Loyalty is emotional long before it is rational<\/a><time datetime=\"2026-02-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/02\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">February forces an uncomfortable truth into business conversations. People do not engage because systems are efficient. They engage because something feels right. This is where many digital loyalty programs fail. They are structurally sound, technically advanced and emotionally distant. Loyalty [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/january-is-not-for-action-it-is-for-intelligence\/\" aria-label=\"January is not for action. It is for intelligence.\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large not-transparent wp-post-image\" alt=\"January is not for action. It is for intelligence.\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #523c2e;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"false\" data-dominant-color=\"523c2e\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/january-is-not-for-action-it-is-for-intelligence\/\">January is not for action. It is for intelligence.<\/a><time datetime=\"2026-01-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/01\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">January is the only month of the year that naturally invites stillness. After a full cycle of campaigns, events, launches and promotions, activity drops. Calendars open up. Attention returns. For organizations working with smart technology, marketing automation and complex digital [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/the-2026-digital-gifting-playbook-trends-tech-and-tactics-for-the-future\/\" aria-label=\"The 2026 digital gifting playbook: Trends, tech, and tactics for the future\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"The 2026 digital gifting playbook: Trends, tech, and tactics for the future\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #cfc2b2;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"cfc2b2\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/the-2026-digital-gifting-playbook-trends-tech-and-tactics-for-the-future\/\">The 2026 digital gifting playbook: Trends, tech, and tactics for the future<\/a><time datetime=\"2025-12-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/12\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Why digital gifting is your next growth frontier The way people give gifts is changing fast. Traditional physical gift cards and vouchers are increasingly being replaced by digital gifting solutions and the market is booming. According to a recent report [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/mastering-customer-loyalty-in-2025-beyond-points-and-discounts\/\" aria-label=\"Mastering customer loyalty in 2025: Beyond points and discounts\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Mastering customer loyalty in 2025: Beyond points and discounts\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #da7c8b;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"da7c8b\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/mastering-customer-loyalty-in-2025-beyond-points-and-discounts\/\">Mastering customer loyalty in 2025: Beyond points and discounts<\/a><time datetime=\"2025-11-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/11\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Loyalty is broken (and here\u2019s why) Traditional loyalty programs are failing. Research from Bond Loyalty Report shows that&nbsp;over 70% of loyalty members are inactive&nbsp;within the first year. Why? Because most programs focus only on points, discounts, and generic offers. Today\u2019s [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/smart-destinations-2-0-building-connected-visitor-experiences\/\" aria-label=\"Smart destinations 2.0: Building connected visitor experiences\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Smart destinations 2.0: Building connected visitor experiences\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #b2a684;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"b2a684\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/smart-destinations-2-0-building-connected-visitor-experiences\/\">Smart destinations 2.0: Building connected visitor experiences<\/a><time datetime=\"2025-10-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/10\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Introduction: Tourism has changed \u2013 have you? The modern traveler isn\u2019t just looking for \u201ca place to visit.\u201d They expect&nbsp;a connected, seamless, and personalized experience&nbsp;from the moment they plan their trip to the second they leave. For destinations, this means [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/from-chaos-to-clarity-automating-your-holiday-marketing-early\/\" aria-label=\"From chaos to clarity \u2013 Automating your holiday marketing early\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"From chaos to clarity \u2013 Automating your holiday marketing early\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #1e647b;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"1e647b\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/from-chaos-to-clarity-automating-your-holiday-marketing-early\/\">From chaos to clarity \u2013 Automating your holiday marketing early<\/a><time datetime=\"2025-09-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/09\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Why holiday chaos kills growth December is often the most stressful month for marketing teams: endless campaign launches, last-minute content changes, and sleepless nights trying to keep up with competitors. Yet, despite the effort, many businesses still see disappointing results. [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/end-of-summer-strategies-how-loyalty-programs-prepare-you-for-the-fall-rush\/\" aria-label=\"End-of-Summer Strategies: How Loyalty Programs Prepare You for the Fall Rush\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"End-of-Summer Strategies: How Loyalty Programs Prepare You for the Fall Rush\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #78593f;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"78593f\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/end-of-summer-strategies-how-loyalty-programs-prepare-you-for-the-fall-rush\/\">End-of-Summer Strategies: How Loyalty Programs Prepare You for the Fall Rush<\/a><time datetime=\"2025-08-15T08:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/08\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">As August winds down, consumer behavior starts to shift. Families prepare for back-to-school, professionals gear up for Q4, and tourists wrap up their summer adventures. It\u2019s the perfect moment for businesses to activate loyalty strategies that build momentum into autumn. [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/marketing-automation-in-tourism-turning-heat-into-leads-this-summer\/\" aria-label=\"Marketing Automation in Tourism: Turning Heat into Leads This Summer\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Marketing Automation in Tourism: Turning Heat into Leads This Summer\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #958572;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"958572\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/marketing-automation-in-tourism-turning-heat-into-leads-this-summer\/\">Marketing Automation in Tourism: Turning Heat into Leads This Summer<\/a><time datetime=\"2025-07-15T08:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/07\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">July is high season not only for vacationers but for tourism marketers looking to capture leads and convert them into loyal customers. In such a competitive landscape, marketing automation provides the agility and precision needed to drive engagement throughout the [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/destination-tourism-and-tourism-of-the-future-how-digitalization-is-changing-the-face-of-tourism\/\" aria-label=\"Destination Tourism and the Future of Travel: How Digitalization Is Reshaping the Landscape\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/destination-tourism-and-tourism-of-the-future-how-digitalization-is-changing-the-face-of-tourism\/\">Destination Tourism and the Future of Travel: How Digitalization Is Reshaping the Landscape<\/a><time datetime=\"2025-06-20T22:44:38+01:00\" class=\"wp-block-latest-posts__post-date\">20\/06\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Tourism has always been one of the most important global industries, but in the past decade, we\u2019ve witnessed a revolution that is changing the way we approach travel, experiences, and destinations. Rapid technological development, along with new challenges&nbsp;such as the [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/destination-ready-how-smart-cards-are-shaping-the-tourist-experience-in-summer-2025\/\" aria-label=\"Destination Ready: How Smart Cards Are Shaping the Tourist Experience in Summer 2025\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Destination Ready: How Smart Cards Are Shaping the Tourist Experience in Summer 2025\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #958579;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"958579\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/destination-ready-how-smart-cards-are-shaping-the-tourist-experience-in-summer-2025\/\">Destination Ready: How Smart Cards Are Shaping the Tourist Experience in Summer 2025<\/a><time datetime=\"2025-06-16T08:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">16\/06\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">As the summer travel season kicks off, destinations across Europe are leveraging technology to enhance visitor experiences and local economic impact. Smart destination cards have emerged as a game-changing tool for cities and regions looking to engage tourists, support local [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/summer-season-how-smart-cards-are-shaping-the-tourist-experience-in-2025\/\" aria-label=\"Summer Season: How Smart Cards Are Shaping the Tourist Experience in 2025\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/summer-season-how-smart-cards-are-shaping-the-tourist-experience-in-2025\/\">Summer Season: How Smart Cards Are Shaping the Tourist Experience in 2025<\/a><time datetime=\"2025-06-10T21:08:21+01:00\" class=\"wp-block-latest-posts__post-date\">10\/06\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Summer begins, and cities are filling with tourists. Smart destination cards are one of the most advanced solutions enhancing the visitor experience, increasing revenue for local providers, and delivering valuable data for future planning. What exactly are smart destination cards? [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/spring-into-loyalty-how-seasonal-campaigns-boost-customer-retention\/\" aria-label=\"Spring into Loyalty: How Seasonal Campaigns Boost Customer Retention\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Spring into Loyalty: How Seasonal Campaigns Boost Customer Retention\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #8595a1;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"8595a1\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/spring-into-loyalty-how-seasonal-campaigns-boost-customer-retention\/\">Spring into Loyalty: How Seasonal Campaigns Boost Customer Retention<\/a><time datetime=\"2025-05-15T08:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/05\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Spring is a time of renewal, growth, and opportunity. For marketers, it represents a chance to reconnect with customers after the quieter winter months and refresh engagement strategies with the energy of a new season. One of the most effective [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/transforming-b2b-events-embracing-the-platform-revolution\/\" aria-label=\"Transforming B2B events: Embracing the platform revolution\"><img width=\"768\" height=\"401\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/IDC_Linkedin_FB-3-6-768x401-1.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Transforming B2B events: Embracing the platform revolution\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #e5dce0;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/IDC_Linkedin_FB-3-6-768x401-1.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/IDC_Linkedin_FB-3-6-768x401-1-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/IDC_Linkedin_FB-3-6-768x401-1-720x376.png 720w\" sizes=\"(max-width: 768px) 100vw, 768px\" data-has-transparency=\"true\" data-dominant-color=\"e5dce0\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/transforming-b2b-events-embracing-the-platform-revolution\/\">Transforming B2B events: Embracing the platform revolution<\/a><time datetime=\"2025-04-17T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">17\/04\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In a rapidly evolving business landscape, digital platforms have become a dominant force, reshaping industries and creating new paradigms for success. Recent insights from a Harvard Business School course, \u201cCompeting in the Age of Digital Platforms,\u201d based on the book [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/5-signs-your-business-needs-marketing-automation-today\/\" aria-label=\"5 Signs your business needs marketing automation today\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"5 Signs your business needs marketing automation today\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #8ba6b1;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"8ba6b1\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/5-signs-your-business-needs-marketing-automation-today\/\">5 Signs your business needs marketing automation today<\/a><time datetime=\"2025-02-14T19:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/02\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In today&#8217;s fast-paced digital landscape, businesses are constantly juggling multiple marketing tasks. From managing leads to executing email campaigns, the workload can quickly become overwhelming. Marketing automation offers a powerful solution, but how do you know if your business is [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/beyond-discounts-creative-rewards-that-keep-customers-coming-back\/\" aria-label=\"Beyond discounts: Creative rewards that keep customers coming back\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Beyond discounts: Creative rewards that keep customers coming back\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #c12f34;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"c12f34\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/beyond-discounts-creative-rewards-that-keep-customers-coming-back\/\">Beyond discounts: Creative rewards that keep customers coming back<\/a><time datetime=\"2025-01-13T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">13\/01\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Loyalty programs have become a staple for businesses aiming to retain customers. However, many programs rely heavily on discounts, which can erode profit margins over time. To build lasting loyalty, businesses need to think beyond price cuts. Here are some [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/the-power-of-data-driven-event-marketing-leveraging-analytics-for-success\/\" aria-label=\"The power of data-driven event marketing: Leveraging analytics for success\"><img width=\"1024\" height=\"535\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-1024x535.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Digital gift cards\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-1024x535.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-768x401.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-720x376.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/the-power-of-data-driven-event-marketing-leveraging-analytics-for-success\/\">The power of data-driven event marketing: Leveraging analytics for success<\/a><time datetime=\"2024-12-16T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">16\/12\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In today\u2019s digital age, data is king. And when it comes to event marketing, harnessing the power of data analytics can be the key to unlocking success. Gone are the days of relying solely on gut instincts and guesswork. With [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/digital-gift-card-market-significant-growth-factors\/\" aria-label=\"Digital gift card market \u2013 significant growth factors\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-1024x538.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Digital gift card market \u2013 significant growth factors\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #a3a1a7;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"a3a1a7\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/digital-gift-card-market-significant-growth-factors\/\">Digital gift card market \u2013 significant growth factors<\/a><time datetime=\"2024-11-14T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/11\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The digital gift card market is witnessing remarkable growth driven by a confluence of factors. As consumers and businesses increasingly lean towards digital solutions, several key elements are shaping the expansion of this market. Let\u2019s explore the significant growth factors [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/what-do-customers-want-from-loyalty-programs\/\" aria-label=\"What do customers want from loyalty programs?\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"What do customers want from loyalty programs?\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/what-do-customers-want-from-loyalty-programs\/\">What do customers want from loyalty programs?<\/a><time datetime=\"2024-10-14T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/10\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Loyalty programs are a common feature in the modern shopping experience, especially in markets like the US and the UK. Many consumers are members of multiple loyalty programs\u2014some of which they actively engage with, while others simply exist in the [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/tired-of-paying-for-leadsheres-a-smarter-solution\/\" aria-label=\"Tired of paying for leads?\nHere&#8217;s a smarter solution&#8230;\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/10\/SOS_Linkedin_FB-5-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Tired of paying for leads? Here&#039;s a smarter solution...\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/10\/SOS_Linkedin_FB-5-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/10\/SOS_Linkedin_FB-5-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/10\/SOS_Linkedin_FB-5-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/10\/SOS_Linkedin_FB-5-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/10\/SOS_Linkedin_FB-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/tired-of-paying-for-leadsheres-a-smarter-solution\/\">Tired of paying for leads?\nHere&#8217;s a smarter solution&#8230;<\/a><time datetime=\"2024-10-04T22:41:46+01:00\" class=\"wp-block-latest-posts__post-date\">04\/10\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">When I once reported on the Ski World Cup, I experienced quite a few adrenaline moments \u2013 like when I almost crashed into Hermann Maier on the Steilhang on the Kitzb\u00fchel ski slope during a morning track inspection. But that&#8217;s [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/exploring-e-mail-marketing-opportunities-for-b2b-brands\/\" aria-label=\"Exploring e-mail marketing opportunities for B2B brands\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Exploring e-mail marketing opportunities for B2B brands\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #87807e;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"87807e\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/exploring-e-mail-marketing-opportunities-for-b2b-brands\/\">Exploring e-mail marketing opportunities for B2B brands<\/a><time datetime=\"2024-09-16T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">16\/09\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">B2B marketers have significant potential to enhance their email marketing efforts. The inaugural\u00a0State of Email Trends report by Litmus and Oracle Digital Experience Agency revealed that B2B brands are lagging behind their B2C counterparts in adopting many email marketing trends. [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/time-and-cost-savings-with-event-attendee-management-systems\/\" aria-label=\"Time and cost savings with event attendee management systems\"><img width=\"1024\" height=\"535\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/IDC_Linkedin_FB-3-1024x535.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Loyalty program\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/IDC_Linkedin_FB-3-1024x535.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/IDC_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/IDC_Linkedin_FB-3-768x401.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/IDC_Linkedin_FB-3-720x376.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/IDC_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/time-and-cost-savings-with-event-attendee-management-systems\/\">Time and cost savings with event attendee management systems<\/a><time datetime=\"2024-08-12T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">12\/08\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Imagine you\u2019re organizing a grand event\u2014a conference, perhaps, or a gala evening. Your to-do list seems endless: booking venues, coordinating speakers, managing registrations\u2014the list goes on. Amidst the chaos, a quiet hero works behind the scenes, saving you precious time [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/unwrapping-the-power-of-gift-cards-how-data-analytics-personalizes-the-perfect-present\/\" aria-label=\"Unwrapping the Power of Gift Cards: How Data Analytics Personalizes the Perfect Present\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SG_Linkedin_FB-3-1024x538.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Unwrapping the Power of Gift Cards: How Data Analytics Personalizes the Perfect Present\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #9d8e82;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SG_Linkedin_FB-3-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SG_Linkedin_FB-3-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SG_Linkedin_FB-3-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SG_Linkedin_FB-3-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SG_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"9d8e82\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/unwrapping-the-power-of-gift-cards-how-data-analytics-personalizes-the-perfect-present\/\">Unwrapping the Power of Gift Cards: How Data Analytics Personalizes the Perfect Present<\/a><time datetime=\"2024-07-10T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/07\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Imagine this: It\u2019s the holiday season, and you\u2019re on a mission to find the ideal gift for your best friend. You know they love fashion, but with countless options out there, how do you choose? Enter the humble gift card, [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/a-new-era-exploring-the-rise-of-marketing-automation\/\" aria-label=\"A New Era: Exploring the Rise of Marketing Automation\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"A New Era: Exploring the Rise of Marketing Automation\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #494e51;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"494e51\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/a-new-era-exploring-the-rise-of-marketing-automation\/\">A New Era: Exploring the Rise of Marketing Automation<\/a><time datetime=\"2024-06-10T00:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/06\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In today&#8217;s fast-paced digital landscape, staying ahead of the curve is essential for businesses striving to capture the attention of their target audience. Enter marketing automation \u2013 a game-changing technology that has revolutionized the way businesses approach marketing. In this [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/unlocking-success-the-power-of-customer-lifetime-value-clv-in-business\/\" aria-label=\"Unlocking Success: The Power of Customer Lifetime Value (CLV) in Business\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Unlocking Success: The Power of Customer Lifetime Value (CLV) in Business\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #c39373;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"c39373\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/unlocking-success-the-power-of-customer-lifetime-value-clv-in-business\/\">Unlocking Success: The Power of Customer Lifetime Value (CLV) in Business<\/a><time datetime=\"2024-05-13T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">13\/05\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In the vast sea of metrics and analytics, one stands out as a beacon of insight and profitability: Customer Lifetime Value (CLV). More than just a number, CLV represents the cumulative value a customer brings to your business over their [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/revolutionize-your-event-success-with-streamlined-lead-retrieval\/\" aria-label=\"Revolutionize Your Event Success with Streamlined Lead Retrieval\"><img width=\"1024\" height=\"535\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/IDC_Linkedin_FB-1024x535.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Revolucionirajte uspeh va\u0161ega dogodka z optimiziranim pridobivanjem kontaktov\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #9da2a7;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/IDC_Linkedin_FB-1024x535.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/IDC_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/IDC_Linkedin_FB-768x401.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/IDC_Linkedin_FB-720x376.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/IDC_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"9da2a7\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/revolutionize-your-event-success-with-streamlined-lead-retrieval\/\">Revolutionize Your Event Success with Streamlined Lead Retrieval<\/a><time datetime=\"2024-04-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/04\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In the ever-evolving landscape of events, success hinges on your ability to make meaningful connections. Whether you&#8217;re at trade shows, conferences, or other gatherings, the key lies in acquiring valuable contacts efficiently. Imagine a seamless process where participants can easily [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/perfect-presents-the-power-of-gift-cards\/\" aria-label=\"Perfect Presents: The Power of Gift Cards\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SG_Linkedin_FB-1024x538.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Perfect Presents: The Power of Gift Cards\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #b38f85;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SG_Linkedin_FB-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SG_Linkedin_FB-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SG_Linkedin_FB-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SG_Linkedin_FB-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SG_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"b38f85\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/perfect-presents-the-power-of-gift-cards\/\">Perfect Presents: The Power of Gift Cards<\/a><time datetime=\"2024-03-14T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/03\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Gift-giving is an art that goes beyond the physical exchange of items. It&#8217;s about creating moments of joy and connection and choosing the perfect gift is a task that involves more than just aesthetics. In this blog post, we delve [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/b2b-marketing-automation-developing-powerful-techniques\/\" aria-label=\"B2B Marketing automation: Developing powerful techniques\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"B2B Marketing automation: Developing powerful techniques\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #656f76;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"656f76\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/b2b-marketing-automation-developing-powerful-techniques\/\">B2B Marketing automation: Developing powerful techniques<\/a><time datetime=\"2024-02-14T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/02\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">One solution that promises to improve results, scale easily, and streamline operations is marketing automation. It is, however, only as useful as the techniques that underpin it, just like any other instrument. However, improving data is necessary to create better [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/navigating-2024-value-centric-loyalty-and-micro-influencers-in-customer-connection\/\" aria-label=\"Navigating 2024: Value-centric loyalty and micro-influencers in customer connection\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Navigating 2024: Value-centric loyalty and micro-influencers in customer connection\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #464742;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"464742\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/navigating-2024-value-centric-loyalty-and-micro-influencers-in-customer-connection\/\">Navigating 2024: Value-centric loyalty and micro-influencers in customer connection<\/a><time datetime=\"2024-01-10T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/01\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Elevating rewards: The emergence of value-centric loyalty programs In the current landscape, customers are more than ever in search of enhanced value from their loyalty programs. Brands that fail to reconsider their reward structures might find themselves overlooked by these [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/unleashing-prosperity-igniting-your-brands-triumph-with-a-loyalty-program\/\" aria-label=\"Unleashing prosperity: Igniting your brand&#8217;s triumph with a loyalty program\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Unleashing prosperity: Igniting your brand&#039;s triumph with a loyalty program\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #cbd5ce;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"cbd5ce\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/unleashing-prosperity-igniting-your-brands-triumph-with-a-loyalty-program\/\">Unleashing prosperity: Igniting your brand&#8217;s triumph with a loyalty program<\/a><time datetime=\"2023-12-13T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">13\/12\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In the dynamic and competitive landscape of modern business, retaining customers is just as crucial as acquiring new ones. This is where loyalty programs come into play, serving as a powerful tool to foster long-term relationships between businesses and their [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/demonstrating-your-commitment-to-sustainability-through-gift-cards\/\" aria-label=\"Demonstrating Your Commitment to Sustainability through Gift Cards\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/157-1024x538.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Demonstrating Your Commitment to Sustainability through Gift Cards\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #739573;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/157-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/157-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/157-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/157-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/157.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"739573\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/demonstrating-your-commitment-to-sustainability-through-gift-cards\/\">Demonstrating Your Commitment to Sustainability through Gift Cards<\/a><time datetime=\"2023-11-14T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/11\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In today\u2019s world, consumers\u2019 concerns about sustainability are on the rise, and for good reason. The environmental impact of our choices has never been more apparent, and consumers are actively seeking out businesses that align with their values. As a [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/boost-event-networking\/\" aria-label=\"Boost event networking\"><img width=\"1024\" height=\"535\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/101-1024x535.png\" class=\"attachment-large size-large wp-post-image\" alt=\"The Event Industry is Growing Due to these Emerging Trends\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/101-1024x535.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/101-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/101-768x401.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/101-720x376.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/101.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/boost-event-networking\/\">Boost event networking<\/a><time datetime=\"2023-11-07T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">07\/11\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Networking is a top motivator for individuals attending business events, as it fosters a sense of community around a common business theme. However, there are no guarantees of meeting the right connections, and serendipitous encounters can be rare. But what [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/the-ultimate-guide-to-choosing-the-perfect-gift-card-what-users-really-want-2\/\" aria-label=\"The Ultimate Guide to Choosing the Perfect Gift Card: What Users Really Want\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/156-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"The Ultimate Guide to Choosing the Perfect Gift Card: What Users Really Want\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/156-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/156-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/156-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/156-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/156.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/the-ultimate-guide-to-choosing-the-perfect-gift-card-what-users-really-want-2\/\">The Ultimate Guide to Choosing the Perfect Gift Card: What Users Really Want<\/a><time datetime=\"2023-10-31T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">31\/10\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Gift cards have become a popular choice for presents, offering both givers and receivers flexibility and convenience. However, not all gift cards are created equal, and it\u2019s crucial to choose one that aligns with the recipient\u2019s preferences. In this guide, [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/the-event-industry-is-growing-due-to-these-emerging-trends\/\" aria-label=\"The Event Industry is Growing Due to these\u00a0Emerging Trends\"><img width=\"1024\" height=\"535\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/97-1024x535.png\" class=\"attachment-large size-large wp-post-image\" alt=\"The Event Industry is Growing Due to these Emerging Trends\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/97-1024x535.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/97-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/97-768x401.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/97-720x376.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/97.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/the-event-industry-is-growing-due-to-these-emerging-trends\/\">The Event Industry is Growing Due to these\u00a0Emerging Trends<\/a><time datetime=\"2023-10-24T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">24\/10\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The event industry is an ever-evolving landscape that continually adapts to the changing needs and preferences of attendees. With the emergence of new technologies, shifting consumer expectations, and global trends, the event industry has witnessed significant growth in recent years. [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/types-of-e-mail-marketing\/\" aria-label=\"Types of e-mail marketing\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Types of e-mail marketing\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/10\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/types-of-e-mail-marketing\/\">Types of e-mail marketing<\/a><time datetime=\"2023-10-17T22:37:36+01:00\" class=\"wp-block-latest-posts__post-date\">17\/10\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Today we have various worldwide options for promoting our products and\/or services. Among them, Google ads, presence on social networks, and other paid marketing campaigns stand out. Despite the popularity of all these methods, email marketing remains one of the [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/3-methods-marketing-automation-reduces-time-and-cost\/\" aria-label=\"3 methods marketing automation reduces time and cost\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"3 methods marketing automation reduces time and cost\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/3-methods-marketing-automation-reduces-time-and-cost\/\">3 methods marketing automation reduces time and cost<\/a><time datetime=\"2023-09-10T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/09\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Marketing automation software streamlines manual tasks, which constitutes its essence. However, it encompasses more than simply substituting manual marketing tasks with software-driven solutions. By eliminating manual tasks, time is saved, and employing software capable of managing the workload of multiple [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/using-the-incorrect-event-technology-or-none-at-all-has-hidden-costs\/\" aria-label=\"Using the incorrect event technology (or none at all) has hidden costs\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Using the incorrect event technology (or none at all) has hidden costs\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/using-the-incorrect-event-technology-or-none-at-all-has-hidden-costs\/\">Using the incorrect event technology (or none at all) has hidden costs<\/a><time datetime=\"2023-08-10T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/08\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In the event industry, no one enjoys updating their event technology. Even if what you&#8217;re currently doing isn&#8217;t actually working for you, the idea of trying something fresh can be frightening when you&#8217;re used to doing things a specific way. [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/how-to-create-brand-loyalty-using-referral-loyalty-programs\/\" aria-label=\"How to create brand loyalty using referral loyalty programs\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"How to create brand loyalty using referral loyalty programs\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/how-to-create-brand-loyalty-using-referral-loyalty-programs\/\">How to create brand loyalty using referral loyalty programs<\/a><time datetime=\"2023-07-10T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/07\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Customers are bombarded with ads and marketing everywhere, causing them to ignore traditional marketing. Thus, companies must find alternative ways to effectively reach their customers. Hubspot&#8217;s study found that 81% of people trust recommendations from friends or family more than [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/the-importance-of-personalized-communication-in-creating-a-loyalty-program\/\" aria-label=\"The importance of personalized communication in creating a loyalty program\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"The importance of personalized communication in creating a loyalty program\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/the-importance-of-personalized-communication-in-creating-a-loyalty-program\/\">The importance of personalized communication in creating a loyalty program<\/a><time datetime=\"2023-06-23T14:52:58+01:00\" class=\"wp-block-latest-posts__post-date\">23\/06\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In the last year, we have noticed an increased interest in building loyalty programs. Immediately, a parallel can be drawn between the 2008 recession, which hit us only about two years later and persisted until around 2012-2013 if we are [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/your-gift-card-program-can-help-you-increase-user-acquisition\/\" aria-label=\"Your gift card program can help you increase user acquisition\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SG_Linkedin_FB-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Your gift card program can help you increase user acquisition\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SG_Linkedin_FB-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SG_Linkedin_FB-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SG_Linkedin_FB-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SG_Linkedin_FB-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SG_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/your-gift-card-program-can-help-you-increase-user-acquisition\/\">Your gift card program can help you increase user acquisition<\/a><time datetime=\"2023-06-18T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">18\/06\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">In today&#8217;s competitive digital market, attracting and retaining new customers is crucial for the growth of businesses, especially with crowded spaces like streaming entertainment and food delivery. Bringing in new customers helps counterbalance the natural loss of customers over time. [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/unlock-the-power-of-marketing-automation-for-an-exceptional-loyalty-program\/\" aria-label=\"Unlock the power of marketing automation for an exceptional loyalty program\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-5-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Unlock the power of marketing automation for an exceptional loyalty program\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-5-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-5-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-5-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-5-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/unlock-the-power-of-marketing-automation-for-an-exceptional-loyalty-program\/\">Unlock the power of marketing automation for an exceptional loyalty program<\/a><time datetime=\"2023-05-26T10:47:48+01:00\" class=\"wp-block-latest-posts__post-date\">26\/05\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Are you striving to create an outstanding loyalty program that captivates your customers and boosts your business? Look no further! Introducing the game-changing solution: marketing automation tools. In today&#8217;s fast-paced digital world, personalized and targeted marketing has become the key [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/these-7-email-marketing-methods-will-help-you-sell-more-tickets\/\" aria-label=\"These 7 email marketing methods will help you sell more tickets\"><img width=\"1024\" height=\"535\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-2-1024x535.png\" class=\"attachment-large size-large wp-post-image\" alt=\"These 7 email marketing methods will help you sell more tickets\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-2-1024x535.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-2-768x401.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-2-720x376.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/these-7-email-marketing-methods-will-help-you-sell-more-tickets\/\">These 7 email marketing methods will help you sell more tickets<\/a><time datetime=\"2023-05-10T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/05\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Marketing strategists say they are reaching more people than ever before because of new technology like AI that gives them more creative freedom with their platforms. However, there is something to be claimed for the more traditional approaches, in this [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/can-gift-cards-be-their-own-currency\/\" aria-label=\"Can gift cards be their own currency?\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-3-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Can gift cards be their own currency?\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-3-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-3-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-3-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-3-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/can-gift-cards-be-their-own-currency\/\">Can gift cards be their own currency?<\/a><time datetime=\"2023-04-18T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">18\/04\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand, have evolved into a distinct form of money with their own advantages and tendencies. Here are three ways that gift [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/barriers-difficulties-and-solutions-for-personalized-event-registration\/\" aria-label=\"Barriers, difficulties, and solutions for personalized event registration\"><img width=\"1024\" height=\"535\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-1024x535.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Barriers, difficulties, and solutions for personalized event registration\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-1024x535.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-768x401.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB-720x376.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/IDC_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/barriers-difficulties-and-solutions-for-personalized-event-registration\/\">Barriers, difficulties, and solutions for personalized event registration<\/a><time datetime=\"2023-03-18T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">18\/03\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Events are something where first impressions count. Registration establishes the mood and tone for the event as a kind of &#8220;opening act.&#8221; Although personalization is already ingrained in many aspects of any given event, it&#8217;s not always simple or clear [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/introduction-to-loyalty-program\/\" aria-label=\"Introduction to loyalty program\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Introduction to loyalty program\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/02\/SG_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/introduction-to-loyalty-program\/\">Introduction to loyalty program<\/a><time datetime=\"2023-02-18T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">18\/02\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to them.&nbsp;They are also far less forgiving. Developing a relationship with a customer is more challenging than ever. Even a minor [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/how-to-develop-a-successful-email-outreach-plan\/\" aria-label=\"How to develop a successful email outreach plan\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/12\/21-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"How to develop a successful email outreach plan\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/12\/21-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/12\/21-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/12\/21-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/12\/21-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/12\/21.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/how-to-develop-a-successful-email-outreach-plan\/\">How to develop a successful email outreach plan<\/a><time datetime=\"2023-02-03T10:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">03\/02\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Any organization that invests in digital marketing must develop an efficient email outreach strategy.&nbsp; Reaching out to individuals via email is an essential component of any marketing plan, whether it&#8217;s for lead generation or nurturing, influencer marketing and link building, [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/3-ways-to-retain-more-customers-in-2023\/\" aria-label=\"3 ways to retain more customers in 2023\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/01\/22-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"3 ways to retain more customers in 2023\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/01\/22-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/01\/22-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/01\/22-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/01\/22-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/01\/22.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/3-ways-to-retain-more-customers-in-2023\/\">3 ways to retain more customers in 2023<\/a><time datetime=\"2023-01-03T10:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">03\/01\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Looking for strategies to keep more customers in 2023? While we implemented significant changes in how businesses and customers engage over the last two years, this year offers an opportunity to perfect these new methods, continue introducing new trends, and [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/development-of-loyalty-programs\/\" aria-label=\"Development of loyalty programs\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/09\/Untitled-design-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Development of loyalty programs\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/09\/Untitled-design-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/09\/Untitled-design-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/09\/Untitled-design-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/09\/Untitled-design-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/09\/Untitled-design.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/development-of-loyalty-programs\/\">Development of loyalty programs<\/a><time datetime=\"2022-09-19T21:56:12+01:00\" class=\"wp-block-latest-posts__post-date\">19\/09\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The ability to adapt to changing technology and consumer preferences has been the secret to the success of loyalty programs in the retail sector.\u00a0Here is a summary of the changes that have been made to retail loyalty programs over time. [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/personalization-and-automation-of-emails-engage-your-subscribers\/\" aria-label=\"Personalization and automation of emails: Engage your subscribers\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/4-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Personalization and automation of emails: Engage your subscribers\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/4-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/4-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/4-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/4-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/personalization-and-automation-of-emails-engage-your-subscribers\/\">Personalization and automation of emails: Engage your subscribers<\/a><time datetime=\"2022-09-10T10:29:12+01:00\" class=\"wp-block-latest-posts__post-date\">10\/09\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Every day, people receive numerous email messages, many of them being advertisements or spam. So, how can you create an email that will stand out and that your subscribers or customers will open them and interact with your brand? Email [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/engaging-your-audience-through-social-media\/\" aria-label=\"Engaging your audience through social media\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-2-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Engaging your audience through social media\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-2-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-2-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-2-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-2-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/engaging-your-audience-through-social-media\/\">Engaging your audience through social media<\/a><time datetime=\"2022-08-25T10:25:54+01:00\" class=\"wp-block-latest-posts__post-date\">25\/08\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Having a strong social media presence is one of the best ways to develop trust and solid relationships with your audience. The more you engage your audience on social media, the greater your organic reach will be. Algorithms favor content [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/gen-z-the-future-of-marketing\/\" aria-label=\"Gen Z: The future of marketing\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/1-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Gen Z: The future of marketing\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/1-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/1-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/1-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/1-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/gen-z-the-future-of-marketing\/\">Gen Z: The future of marketing<\/a><time datetime=\"2022-07-26T10:04:41+01:00\" class=\"wp-block-latest-posts__post-date\">26\/07\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Gen Z is the first generation to grow up in an online connected environment. We call them Digital Natives for a reason. It&#8217;s no wonder that so many people have cell phones (95 percent) and have been using them since [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/connecting-the-online-and-offline-worlds\/\" aria-label=\"Connecting the online and offline worlds\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/55-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Povezovanje &quot;online&quot; in &quot;offline&quot; svetov\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/55-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/55-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/55-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/55-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/55.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/connecting-the-online-and-offline-worlds\/\">Connecting the online and offline worlds<\/a><time datetime=\"2022-07-26T08:51:16+01:00\" class=\"wp-block-latest-posts__post-date\">26\/07\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Connecting the offline and online world is yesterday\u2019s news, but providing a good shopping customer experience is always at the center of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/the-beginning-of-marketing-automation\/\" aria-label=\"The beginning of Marketing Automation\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/2-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"The beginning of Marketing Automation\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/2-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/2-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/2-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/2-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/the-beginning-of-marketing-automation\/\">The beginning of Marketing Automation<\/a><time datetime=\"2022-07-20T10:39:06+01:00\" class=\"wp-block-latest-posts__post-date\">20\/07\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">There has been fierce competition since businesses found marketing as a means of promoting their products and services to potential clients. As a result, marketing became integrated with technology at some point, giving rise to modern marketing as we know [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/virtual-gifts-as-the-next-big-thing\/\" aria-label=\"Virtual gifts as the next big thing\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/56-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Virtualna darila kot naslednja velika stvar\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/56-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/56-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/56-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/56-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/56.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/virtual-gifts-as-the-next-big-thing\/\">Virtual gifts as the next big thing<\/a><time datetime=\"2022-06-17T13:45:05+01:00\" class=\"wp-block-latest-posts__post-date\">17\/06\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way to gift cards. The evolution of gifts is amazing and people from previous centuries would have a hard time believing [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/types-of-the-loyalty-programs\/\" aria-label=\"Types of the loyalty programs\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/5-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Types of the loyalty programs\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/5-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/5-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/5-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/5-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/types-of-the-loyalty-programs\/\">Types of the loyalty programs<\/a><time datetime=\"2022-05-26T09:23:16+01:00\" class=\"wp-block-latest-posts__post-date\">26\/05\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">We believe that you joined at least one loyalty program in your life. But did you know that there are different types of loyalty programs? We have found the five most common ones. Point programs Customers can earn points that [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/have-you-heard-about-rfid\/\" aria-label=\"Have you heard about RFID?\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Have you heard about RFID?\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/have-you-heard-about-rfid\/\">Have you heard about RFID?<\/a><time datetime=\"2022-04-25T10:32:15+01:00\" class=\"wp-block-latest-posts__post-date\">25\/04\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">What even is RFID? RFID means \u201cRadio-frequency identification\u201d and it refers to a technology that, with the help of radio waves, detects and identifies RFID tags at a certain distance depending on the technology. It&#8217;s a type of wireless communication [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/the-ultimate-event-planning-guide\/\" aria-label=\"The ultimate event planning guide\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-3-2-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"The ultimate event planning guide\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-3-2-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-3-2-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-3-2-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-3-2-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/Untitled-design-3-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/the-ultimate-event-planning-guide\/\">The ultimate event planning guide<\/a><time datetime=\"2022-03-25T10:15:28+01:00\" class=\"wp-block-latest-posts__post-date\">25\/03\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Did you know that in marketing, most expenses are attributed to event planning? According to research, business events are considered the most effective B2B marketing tactics, used by as many as 81 % of all marketers. But how to create [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/personalized-and-digitalized-is-a-must\/\" aria-label=\"Personalized and digitalized is a must\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/3-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Personalized and digitalized is a must\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/3-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/3-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/3-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/3-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/07\/3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/personalized-and-digitalized-is-a-must\/\">Personalized and digitalized is a must<\/a><time datetime=\"2022-02-26T09:04:53+01:00\" class=\"wp-block-latest-posts__post-date\">26\/02\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/trojan-horse-eiffel-tower-and-a-gift-card\/\" aria-label=\"Trojan horse, Eiffel Tower and a gift card?\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/52-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/52-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/52-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/52-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/52-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/06\/52.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/trojan-horse-eiffel-tower-and-a-gift-card\/\">Trojan horse, Eiffel Tower and a gift card?<\/a><time datetime=\"2022-01-26T14:00:40+01:00\" class=\"wp-block-latest-posts__post-date\">26\/01\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">With the development of today\u2019s world, and cultures deeply rooted in us, giving and receiving gifts such as clothes, household appliances, gaming consoles or gift cards, seem something normal. But have you ever asked how gifts even became a thing [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/en\/__trashed-2\/\" aria-label=\"A Guide: Industry Conferences\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/6-1024x538.png\" class=\"attachment-large size-large wp-post-image\" alt=\"A Guide: Industry Conferences\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/6-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/6-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/6-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/6-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2022\/04\/6.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/en\/__trashed-2\/\">A Guide: Industry Conferences<\/a><time datetime=\"2022-01-25T11:39:18+01:00\" class=\"wp-block-latest-posts__post-date\">25\/01\/2022<\/time><div class=\"wp-block-latest-posts__post-excerpt\">When organizers and participants think of professional events, industry conferences usually come to mind first. These large-scale events are frequently held in person in major cities&#8217; exhibition halls or conference facilities. What is an Industry Conference? A large-scale gathering that [&hellip;]<\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/shop-page.php","meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/pages\/8282"}],"collection":[{"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/comments?post=8282"}],"version-history":[{"count":3,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/pages\/8282\/revisions"}],"predecessor-version":[{"id":10629,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/pages\/8282\/revisions\/10629"}],"wp:attachment":[{"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/media?parent=8282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}