{"id":13332,"date":"2026-01-25T18:00:00","date_gmt":"2026-01-25T17:00:00","guid":{"rendered":"https:\/\/test.sos-sw.si\/?p=13332"},"modified":"2026-01-25T12:19:09","modified_gmt":"2026-01-25T11:19:09","slug":"digital-disruptor-30","status":"publish","type":"post","link":"https:\/\/test.sos-sw.si\/en\/digital-disruptor-30\/","title":{"rendered":"Digital Disruptor #30"},"content":{"rendered":"\n<p>In this issue, we reveal how digital transformation, smart loyalty programs, and strong customer relationships create real competitive advantage \u2014 from the inspiring story of Terme Snovik to a lesson on why even Ryanair can get it wrong. We show\u00a0why marketing is no longer just advertising, but a system powered by data and coordinated action across the entire organization. At the end of the interview, a surprise gift awaits \u2014 one you won\u2019t want to miss.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-dominant-color=\"d5e6ee\" data-has-transparency=\"true\" style=\"--dominant-color: #d5e6ee;\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/Untitled-design-3-1024x1024.png\" alt=\"\" class=\"has-transparency wp-image-9598\" width=\"236\" height=\"244\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-1\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1241\" style=\"border-radius:18px;background-color:#18c3cc\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><strong><strong><strong><strong><strong><strong><strong>READ THE WHOLE NEWSLETTER<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size is-content-justification-center is-layout-flex wp-container-2\" style=\"font-size:31px;font-style:normal;font-weight:700\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/test.sos-sw.si\/en\/subscribe-to-newsletter\/\" style=\"border-radius:18px;background-color:#18c3cc\"><strong><strong><strong><strong><strong><strong><strong><strong>SUBSCRIBE TO THE NEWSLETTER<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this issue, we reveal how digital transformation, smart loyalty programs, and strong customer relationships create real competitive advantage \u2014 from the inspiring story of Terme Snovik to a lesson on why even Ryanair can get it wrong. We show\u00a0why marketing is no longer just advertising, but a system powered by data and coordinated action [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[70],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/posts\/13332"}],"collection":[{"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/comments?post=13332"}],"version-history":[{"count":1,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/posts\/13332\/revisions"}],"predecessor-version":[{"id":13336,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/posts\/13332\/revisions\/13336"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/media\/13333"}],"wp:attachment":[{"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/media?parent=13332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/categories?post=13332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test.sos-sw.si\/en\/wp-json\/wp\/v2\/tags?post=13332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}