{"id":11127,"date":"2022-09-15T10:24:59","date_gmt":"2022-09-15T09:24:59","guid":{"rendered":"https:\/\/test.sos-sw.si\/blog\/"},"modified":"2025-12-12T14:29:43","modified_gmt":"2025-12-12T13:29:43","slug":"blog","status":"publish","type":"page","link":"https:\/\/test.sos-sw.si\/hr\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 has-dates aligncenter wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/33-kilometrov-lojalnosti-kaj-nas-lahko-pohod-ob-zici-nauci-o-modernem-poslu\/\" aria-label=\"33 kilometra lojalnosti: \u0160to nas Pohod ob \u017eici mo\u017ee nau\u010diti o modernom poslovanju?\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2026\/05\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/33-kilometrov-lojalnosti-kaj-nas-lahko-pohod-ob-zici-nauci-o-modernem-poslu\/\">33 kilometra lojalnosti: \u0160to nas Pohod ob \u017eici mo\u017ee nau\u010diti o modernom poslovanju?<\/a><time datetime=\"2026-05-12T14:09:49+01:00\" class=\"wp-block-latest-posts__post-date\">12\/05\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Pro\u0161le subote kona\u010dno sam napravio ono \u0161to sam planirao ve\u0107 dugo. Prehodao sam cijeli krug oko Ljubljane \u2013 33 kilometra legendarne Poti ob \u017eici. Iako je gotovo opet ne\u0161to iskrsnulo (pomo\u0107 tastu i punici pri slaganju drva), supruga me nagovorila [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/connected-experiences-are-no-longer-optional\/\" aria-label=\"Povezana iskustva vi\u0161e nisu opcija\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Povezana iskustva vi\u0161e nisu opcija\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/connected-experiences-are-no-longer-optional\/\">Povezana iskustva vi\u0161e nisu opcija<\/a><time datetime=\"2026-04-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/04\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Travanj donosi zrelost. Korisnici vi\u0161e ne stvaraju prve dojmove. Oni oblikuju mi\u0161ljenja. Ve\u0107 su vi\u0161e puta sudjelovali. Sje\u0107aju se frustracija. Primje\u0107uju neskladja. Fragmentacija postaje o\u010dita. Alati ne stvaraju iskustva. Povezanost stvara iskustva. Ve\u0107ina organizacija koristi vi\u0161e digitalnih sustava koji tehni\u010dki [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/movement-reveals-the-truth-about-systems\/\" aria-label=\"Kretanje otkriva istinu o sustavima\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Kretanje otkriva istinu o sustavima\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/movement-reveals-the-truth-about-systems\/\">Kretanje otkriva istinu o sustavima<\/a><time datetime=\"2026-03-13T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">13\/03\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">O\u017eujak mijenja sve. Teorija se susre\u0107e s realno\u0161\u0107u. Planovi stvoreni u mirnim uvjetima odjednom su izlo\u017eeni stvarnom pona\u0161anju. Posje\u0107enost raste. Publika je raznolika. O\u010dekivanja se pove\u0107avaju. Sustavi se prilago\u0111avaju ili pokazuju svoje slabosti. Tehnologija za doga\u0111aje pokazuje se tek pod [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/loyalty-is-emotional-long-before-it-is-rational\/\" aria-label=\"Lojalnost je emocionalna puno prije nego racionalna\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Lojalnost je emocionalna puno prije nego racionalna\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/loyalty-is-emotional-long-before-it-is-rational\/\">Lojalnost je emocionalna puno prije nego racionalna<\/a><time datetime=\"2026-02-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/02\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Velja\u010da postavlja neugodnu istinu pred poslovne odluke. Ljudi ne zanima sustav jer je u\u010dinkovit. Zanima ih jer se ne\u0161to osje\u0107a ispravno. Tu mnogi digitalni programi lojalnosti zakazuju. Strukturno su ispravni, tehni\u010dki savr\u0161eni, ali emocionalno udaljeni. Lojalnost je priznanje, a ne [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/january-is-not-for-action-it-is-for-intelligence\/\" aria-label=\"Sije\u010danj nije za akciju. Sije\u010danj je za inteligenciju.\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Sije\u010danj nije za akciju. Sije\u010danj je za inteligenciju.\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/12\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/january-is-not-for-action-it-is-for-intelligence\/\">Sije\u010danj nije za akciju. Sije\u010danj je za inteligenciju.<\/a><time datetime=\"2026-01-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/01\/2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Sije\u010danj je jedini mjesec u godini koji prirodno poziva na mir. Nakon punog ciklusa kampanja, doga\u0111aja, lansiranja i promocija, aktivnost opada. Kalendar se otvara. Pa\u017enja se vra\u0107a. Za organizacije koje rade s pametnom tehnologijom, marketin\u0161kom automatizacijom i slo\u017eenim digitalnim sustavima, [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/prirucnik-za-digitalno-darivanje-za-2026-trendovi-tehnologija-i-taktike-za-buducnost\/\" aria-label=\"Digitalno darivanje 2026: Trendovi, tehnologije i taktike budu\u0107nosti\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"The 2026 digital gifting playbook: Trends, tech, and tactics for the future\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/prirucnik-za-digitalno-darivanje-za-2026-trendovi-tehnologija-i-taktike-za-buducnost\/\">Digitalno darivanje 2026: Trendovi, tehnologije i taktike budu\u0107nosti<\/a><time datetime=\"2025-12-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/12\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Za\u0161to je digitalno darivanje va\u0161 sljede\u0107i motor rasta? Na\u010din darivanja se ubrzano mijenja. Tradicionalne fizi\u010dke darovne kartice sve vi\u0161e zamjenjuju digitalna rje\u0161enja \u2013 i tr\u017ei\u0161te eksplodira. Prema istra\u017eivanju Allied Market Research, globalno tr\u017ei\u0161te digitalnih darovnih kartica raste po stopi ve\u0107oj [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/od-kaosa-do-jasnoce-rana-automatizacija-blagdanskog-marketinga\/\" aria-label=\"Od kaosa do jasno\u0107e \u2013 rana automatizacija blagdanskog marketinga\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"From chaos to clarity \u2013 Automating your holiday marketing early\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/08\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/od-kaosa-do-jasnoce-rana-automatizacija-blagdanskog-marketinga\/\">Od kaosa do jasno\u0107e \u2013 rana automatizacija blagdanskog marketinga<\/a><time datetime=\"2025-09-15T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/09\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Za\u0161to blagdanski kaos ubija rast Prosinac je \u010desto najstresniji mjesec za marketin\u0161ke timove: beskrajno pokretanje kampanja, promjene sadr\u017eaja u zadnji tren i neprospavane no\u0107i koje poku\u0161avaju dr\u017eati korak s konkurencijom. Ipak, unato\u010d naporima, mnoga poduze\u0107a i dalje vide razo\u010daravaju\u0107e rezultate. [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/strategije-za-kraj-ljeta-kako-vas-programi-vjernosti-pripremaju-za-jesensku-guzvu\/\" aria-label=\"Strategije za kraj ljeta: kako vas programi vjernosti pripremaju za jesensku gu\u017evu\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"End-of-Summer Strategies: How Loyalty Programs Prepare You for the Fall Rush\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/strategije-za-kraj-ljeta-kako-vas-programi-vjernosti-pripremaju-za-jesensku-guzvu\/\">Strategije za kraj ljeta: kako vas programi vjernosti pripremaju za jesensku gu\u017evu<\/a><time datetime=\"2025-08-15T08:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/08\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Kako se kolovoz bli\u017ei kraju, pona\u0161anje potro\u0161a\u010da po\u010dinje se mijenjati. Obitelji se pripremaju za povratak u \u0161kolu, profesionalci se pripremaju za \u010detvrto tromjese\u010dje, a turisti zavr\u0161avaju svoje ljetne avanture. To je savr\u0161en trenutak za tvrtke da aktiviraju strategije vjernosti koje [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/automatizacija-marketinga-u-turizmu-pretvaranje-topline-u-potencijalne-kupce-ovog-ljeta\/\" aria-label=\"Automatizacija marketinga u turizmu: pretvaranje topline u potencijalne kupce ovog ljeta\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Marketing Automation in Tourism: Turning Heat into Leads This Summer\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/automatizacija-marketinga-u-turizmu-pretvaranje-topline-u-potencijalne-kupce-ovog-ljeta\/\">Automatizacija marketinga u turizmu: pretvaranje topline u potencijalne kupce ovog ljeta<\/a><time datetime=\"2025-07-15T08:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/07\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Srpanj je vrhunac sezone ne samo za turiste, ve\u0107 i za turisti\u010dke marketin\u0161ke stru\u010dnjake koji \u017eele privu\u0107i potencijalne kupce i pretvoriti ih u vjerne kupce. U takvom konkurentnom okru\u017eenju, automatizacija marketinga pru\u017ea agilnost i preciznost potrebnu za poticanje anga\u017emana tijekom [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/destinacijski-turizam-i-turizam-buducnosti-kako-digitalizacija-mijenja-lice-turizma\/\" aria-label=\"Destinacijski turizam i turizam budu\u0107nosti: Kako digitalizacija mijenja lice turizma\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/06\/SOS_Linkedin_FB-2-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/destinacijski-turizam-i-turizam-buducnosti-kako-digitalizacija-mijenja-lice-turizma\/\">Destinacijski turizam i turizam budu\u0107nosti: Kako digitalizacija mijenja lice turizma<\/a><time datetime=\"2025-06-20T22:44:38+01:00\" class=\"wp-block-latest-posts__post-date\">20\/06\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Turizam je oduvijek bio jedna od najva\u017enijih globalnih industrija, ali u posljednjem desetlje\u0107u svjedo\u010dimo revoluciji koja mijenja na\u010din na koji pristupamo putovanjima, iskustvima i destinacijama. Brzi tehnolo\u0161ki napredak, zajedno s novim izazovima poput pandemije COVID-19, ubrzao je nu\u017enost digitalizacije u [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/destination-ready-kako-pametne-kartice-oblikuju-turisticko-iskustvo-u-ljetu-2025\/\" aria-label=\"Destination Ready: Kako pametne kartice oblikuju turisti\u010dko iskustvo u ljetu 2025.\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Destination Ready: How Smart Cards Are Shaping the Tourist Experience in Summer 2025\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/destination-ready-kako-pametne-kartice-oblikuju-turisticko-iskustvo-u-ljetu-2025\/\">Destination Ready: Kako pametne kartice oblikuju turisti\u010dko iskustvo u ljetu 2025.<\/a><time datetime=\"2025-06-16T08:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">16\/06\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Kako po\u010dinje ljetna sezona godi\u0161njih odmora, odredi\u0161ta diljem Europe koriste tehnologiju kako bi pobolj\u0161ala iskustva posjetitelja i lokalni gospodarski utjecaj. Pametne odredi\u0161ne kartice pojavile su se kao alat koji mijenja pravila igre za gradove i regije koji \u017eele anga\u017eirati turiste, [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/s-proljecem-u-vjernost-kako-sezonske-kampanje-povecavaju-zadrzavanje-kupaca\/\" aria-label=\"S prolje\u0107em u vjernost: Kako sezonske kampanje pove\u0107avaju zadr\u017eavanje kupaca\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Spring into Loyalty: How Seasonal Campaigns Boost Customer Retention\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/04\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/s-proljecem-u-vjernost-kako-sezonske-kampanje-povecavaju-zadrzavanje-kupaca\/\">S prolje\u0107em u vjernost: Kako sezonske kampanje pove\u0107avaju zadr\u017eavanje kupaca<\/a><time datetime=\"2025-05-15T08:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">15\/05\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Prolje\u0107e je vrijeme obnove, rasta i prilika. Za marketin\u0161ke stru\u010dnjake to predstavlja priliku da se ponovno pove\u017eu s kupcima nakon mirnijih zimskih mjeseci i osvje\u017ee strategije anga\u017emana energijom nove sezone. Jedan od naju\u010dinkovitijih na\u010dina za to je pokretanje sezonskih kampanja [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/transformacija-b2b-dogadaja-prihvacanje-revolucije-platforme\/\" aria-label=\"Transformacija B2B doga\u0111aja: prihva\u0107anje revolucije platforme\"><img width=\"768\" height=\"401\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/IDC_Linkedin_FB-3-6-768x401-1.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Transforming B2B events: Embracing the platform revolution\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/IDC_Linkedin_FB-3-6-768x401-1.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/IDC_Linkedin_FB-3-6-768x401-1-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/IDC_Linkedin_FB-3-6-768x401-1-720x376.png 720w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/transformacija-b2b-dogadaja-prihvacanje-revolucije-platforme\/\">Transformacija B2B doga\u0111aja: prihva\u0107anje revolucije platforme<\/a><time datetime=\"2025-04-17T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">17\/04\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">U poslovnom okru\u017eenju koje se brzo razvija, digitalne platforme postale su dominantna sila, preoblikuju\u0107i industrije i stvaraju\u0107i nove paradigme za uspjeh. Nedavni uvidi s te\u010daja Harvard Business School, &#8220;Natjecanje u doba digitalnih platformi&#8221;, temeljen na knjizi The Business of Platforms [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/5-znakova-da-je-vasoj-tvrtki-danas-potrebna-automatizacija-marketinga\/\" aria-label=\"5 znakova da je va\u0161oj tvrtci danas potrebna automatizacija marketinga\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"5 Signs your business needs marketing automation today\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/12\/SOS_Linkedin_FB-3.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/5-znakova-da-je-vasoj-tvrtki-danas-potrebna-automatizacija-marketinga\/\">5 znakova da je va\u0161oj tvrtci danas potrebna automatizacija marketinga<\/a><time datetime=\"2025-02-14T19:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/02\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">U dana\u0161njem brzom digitalnom krajoliku, tvrtke neprestano \u017eongliraju s vi\u0161e marketin\u0161kih zadataka. Od upravljanja potencijalnim klijentima do izvr\u0161avanja kampanja putem e-po\u0161te, radno optere\u0107enje mo\u017ee brzo postati neodoljivo. Automatizacija marketinga nudi mo\u0107no rje\u0161enje, ali kako znati je li va\u0161a tvrtka spremna [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/osim-popusta-kreativne-nagrade-zbog-kojih-se-korisnici-vracaju\/\" aria-label=\"Osim popusta: kreativne nagrade zbog kojih se korisnici vra\u0107aju\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Beyond discounts: Creative rewards that keep customers coming back\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2025\/01\/SOS_Linkedin_FB-4.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/osim-popusta-kreativne-nagrade-zbog-kojih-se-korisnici-vracaju\/\">Osim popusta: kreativne nagrade zbog kojih se korisnici vra\u0107aju<\/a><time datetime=\"2025-01-13T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">13\/01\/2025<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Programi vjernosti postali su glavna stvar za tvrtke koje \u017eele zadr\u017eati kupce. Me\u0111utim, mnogi se programi uvelike oslanjaju na popuste, koji s vremenom mogu naru\u0161iti profitne mar\u017ee. Kako bi izgradile trajnu lojalnost, tvrtke moraju razmi\u0161ljati dalje od sni\u017eavanja cijena. Evo [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/moc-marketinga-dogadaja-temeljenog-na-podacima-koristenje-analitike-za-uspjeh\/\" aria-label=\"Mo\u0107 marketinga doga\u0111aja temeljenog na podacima: Kori\u0161tenje analitike za uspjeh\"><img width=\"1024\" height=\"535\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-1024x535.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Digital gift cards\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #b8b8be;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-1024x535.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-768x401.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2-720x376.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/IDC_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"b8b8be\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/moc-marketinga-dogadaja-temeljenog-na-podacima-koristenje-analitike-za-uspjeh\/\">Mo\u0107 marketinga doga\u0111aja temeljenog na podacima: Kori\u0161tenje analitike za uspjeh<\/a><time datetime=\"2024-12-16T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">16\/12\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">U dana\u0161njem digitalnom dobu podaci su kralj. A kada je rije\u010d o marketingu doga\u0111aja, iskori\u0161tavanje snage analitike podataka mo\u017ee biti klju\u010d za otklju\u010davanje uspjeha. Pro\u0161li su dani oslanjanja isklju\u010divo na instinkte i naga\u0111anja. S pravim alatima i tehnikama, organizatori doga\u0111aja [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/trziste-digitalnih-poklon-kartica-znacajni-cimbenici-rasta\/\" aria-label=\"Tr\u017ei\u0161te digitalnih poklon kartica \u2013 zna\u010dajni \u010dimbenici rasta\"><img width=\"1024\" height=\"538\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-1024x538.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Digital gift card market \u2013 significant growth factors\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #a3a1a7;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-1024x538.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-300x158.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-768x403.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB-720x378.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SG_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"a3a1a7\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/trziste-digitalnih-poklon-kartica-znacajni-cimbenici-rasta\/\">Tr\u017ei\u0161te digitalnih poklon kartica \u2013 zna\u010dajni \u010dimbenici rasta<\/a><time datetime=\"2024-11-14T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/11\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Tr\u017ei\u0161te digitalnih poklon kartica svjedo\u010di izvanrednom rastu potaknutom spletom \u010dimbenika. Kako se potro\u0161a\u010di i tvrtke sve vi\u0161e naginju digitalnim rje\u0161enjima, nekoliko klju\u010dnih elemenata oblikuje \u0161irenje ovog tr\u017ei\u0161ta. Istra\u017eimo zna\u010dajne \u010dimbenike rasta koji pokre\u0107u tr\u017ei\u0161te digitalnih poklon kartica. Trendovi beskontaktnog pla\u0107anja [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/sto-kupci-zele-od-programa-vjernosti\/\" aria-label=\"\u0160to kupci \u017eele od programa vjernosti?\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"What do customers want from loyalty programs?\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #67635d;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/08\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"67635d\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/sto-kupci-zele-od-programa-vjernosti\/\">\u0160to kupci \u017eele od programa vjernosti?<\/a><time datetime=\"2024-10-14T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">14\/10\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Programi vjernosti danas su uobi\u010dajeni prilikom kupovine, posebno u SAD-u i Velikoj Britaniji. Mnogi su ljudi \u010dlanovi razli\u010ditih programa vjernosti \u2014 neki ih redovito koriste, dok su drugima negdje u pozadini. No \u0161to zapravo poti\u010de ljude da se u\u010dlane u [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/umorni-ste-od-placanja-potencijalnih-klijenataevo-pametnijeg-rjesenja\/\" aria-label=\"Umorni ste od pla\u0107anja potencijalnih klijenata?\nEvo pametnijeg rje\u0161enja&#8230;\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/10\/SOS_Linkedin_FB-5-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Tired of paying for leads? 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But that&#8217;s [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/otkljucavanje-poslovnog-uspjeha-vodic-za-vrijednost-zivotnog-ciklusa-kupaca-clv\/\" aria-label=\"Otklju\u010davanje poslovnog uspjeha: Vodi\u010d za vrijednost \u017eivotnog ciklusa kupaca (CLV)\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Unlocking Success: The Power of Customer Lifetime Value (CLV) in Business\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #c39373;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2024\/04\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"c39373\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/otkljucavanje-poslovnog-uspjeha-vodic-za-vrijednost-zivotnog-ciklusa-kupaca-clv\/\">Otklju\u010davanje poslovnog uspjeha: Vodi\u010d za vrijednost \u017eivotnog ciklusa kupaca (CLV)<\/a><time datetime=\"2024-05-13T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">13\/05\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">V morju metrik in analitike nekaj izstopa kot svetilnik vpogleda in donosnosti: Vrednost celotnega \u017eivljenjskega cikla stranke (CLV). Ve\u010d kot le \u0161tevilka, CLV predstavlja skupno vrednost, ki jo stranka prispeva k va\u0161emu poslu vse od za\u010detka odnosa. Gre za mo\u010dno [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/snalazenje-u-2024-vjernost-usmjerena-na-vrijednost-i-mikroinfluenceri-u-vezi-s-kupcima\/\" aria-label=\"Snala\u017eenje u 2024.: vjernost usmjerena na vrijednost i mikroinfluenceri u vezi s kupcima\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Navigating 2024: Value-centric loyalty and micro-influencers in customer connection\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #464742;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"464742\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/snalazenje-u-2024-vjernost-usmjerena-na-vrijednost-i-mikroinfluenceri-u-vezi-s-kupcima\/\">Snala\u017eenje u 2024.: vjernost usmjerena na vrijednost i mikroinfluenceri u vezi s kupcima<\/a><time datetime=\"2024-01-10T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/01\/2024<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Dvig vrednosti: Vzpon programov zvestobe z osredoto\u010denjem na vrednost V trenutnem okolju stranke bolj kot kdaj koli i\u0161\u010dejo izbolj\u0161ano vrednost v svojih programih zvestobe. Blagovne znamke, ki strukturirajo svojih programov nagrajevanja, se lahko znajdejo prezrte s strani zahtevnih kupcev. Ker [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/ostvarite-uspjeh-s-nasim-programom-vjernosti\/\" aria-label=\"Ostvarite uspjeh s na\u0161im programom vjernosti\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"Unleashing prosperity: Igniting your brand&#039;s triumph with a loyalty program\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #cbd5ce;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/12\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"cbd5ce\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/ostvarite-uspjeh-s-nasim-programom-vjernosti\/\">Ostvarite uspjeh s na\u0161im programom vjernosti<\/a><time datetime=\"2023-12-13T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">13\/12\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">V dinami\u010dnem in konkuren\u010dnem okolju sodobnega poslovanja je ohranjanje strank prav tako klju\u010dno kot pridobivanje novih. Tu nastopijo programi zvestobe, ki delujejo kot mo\u010dno orodje za spodbujanje dolgoro\u010dnih odnosov med podjetji in njihovo strankarsko bazo. V tem blogu se bomo [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/kako-stvoriti-vjernost-brendu-pomocu-programa-vjernosti-preporuka\/\" aria-label=\"Kako stvoriti vjernost brendu pomo\u0107u programa vjernosti preporuka?\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-1024x536.png\" class=\"attachment-large size-large wp-post-image\" alt=\"How to create brand loyalty using referral loyalty programs\" decoding=\"async\" loading=\"lazy\" style=\"\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/05\/SOS_Linkedin_FB.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/kako-stvoriti-vjernost-brendu-pomocu-programa-vjernosti-preporuka\/\">Kako stvoriti vjernost brendu pomo\u0107u programa vjernosti preporuka?<\/a><time datetime=\"2023-07-10T09:00:00+01:00\" class=\"wp-block-latest-posts__post-date\">10\/07\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">Stranke so povsod bombardirane z oglasi in tr\u017eenjem, kar jih pogosto pripelje do ignoriranja tradicionalnih marketin\u0161kih pristopov. Zato morajo podjetja poiskati alternativne na\u010dine, kako u\u010dinkovito dose\u010di svoje stranke. \u0160tudija podjetja Hubspot je pokazala, da 81% ljudi bolj zaupa priporo\u010dilom prijateljev [&hellip;]<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><a href=\"https:\/\/test.sos-sw.si\/hr\/vaznost-personalizirane-komunikacije-u-kreiranju-programa-vjernosti\/\" aria-label=\"Va\u017enost personalizirane komunikacije u kreiranju programa vjernosti\"><img width=\"1024\" height=\"536\" src=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-1024x536.png\" class=\"attachment-large size-large has-transparency wp-post-image\" alt=\"The importance of personalized communication in creating a loyalty program\" decoding=\"async\" loading=\"lazy\" style=\"--dominant-color: #bfa996;\" srcset=\"https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-1024x536.png 1024w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-300x157.png 300w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-768x402.png 768w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5-720x377.png 720w, https:\/\/test.sos-sw.si\/wp-content\/uploads\/2023\/06\/SOS_Linkedin_FB-5.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-has-transparency=\"true\" data-dominant-color=\"bfa996\" \/><\/a><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/test.sos-sw.si\/hr\/vaznost-personalizirane-komunikacije-u-kreiranju-programa-vjernosti\/\">Va\u017enost personalizirane komunikacije u kreiranju programa vjernosti<\/a><time datetime=\"2023-06-23T14:52:58+01:00\" class=\"wp-block-latest-posts__post-date\">23\/06\/2023<\/time><div class=\"wp-block-latest-posts__post-excerpt\">U posljednjih godinu dana zabilje\u017eili smo pove\u0107an interes za izgradnju programa vjernosti. Odmah se povla\u010di paralela izme\u0111u recesije 2008., koja nas je stvarno pogodila tek dvije godine kasnije i trajala negdje do 2012.-2013., ako se ne varamo, i &#8220;ukrajinske krize&#8221;. 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Takvi veliki doga\u0111aji \u010desto se odr\u017eavaju u\u017eivo u izlo\u017ebenim prostorima ili konferencijskim centrima velikih gradova. \u0160to je Industrijka konferencija? Industrijska konferencija je okupljanje velikih [&hellip;]<\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/shop-page.php","meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/test.sos-sw.si\/hr\/wp-json\/wp\/v2\/pages\/11127"}],"collection":[{"href":"https:\/\/test.sos-sw.si\/hr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test.sos-sw.si\/hr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test.sos-sw.si\/hr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/test.sos-sw.si\/hr\/wp-json\/wp\/v2\/comments?post=11127"}],"version-history":[{"count":1,"href":"https:\/\/test.sos-sw.si\/hr\/wp-json\/wp\/v2\/pages\/11127\/revisions"}],"predecessor-version":[{"id":11128,"href":"https:\/\/test.sos-sw.si\/hr\/wp-json\/wp\/v2\/pages\/11127\/revisions\/11128"}],"wp:attachment":[{"href":"https:\/\/test.sos-sw.si\/hr\/wp-json\/wp\/v2\/media?parent=11127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}