Digital Disruptor #37
Is your salesperson currently driving away your most profitable customer?
That question sounds harsh. But sometimes the harsh question is the most honest one.
In the new issue, we connect the first contact with the customer, customer value and wabi-sabi — the Japanese view of imperfection, traces of time and the reality of life.
At first glance, the topics may seem different. But in reality, they speak about the same thing: the ability to see beyond the surface.
The most valuable customer may not arrive in the most expensive suit. The best experience may not begin with an app. The most powerful technology does not help much if the person on the other side does not know how to create a relationship.
In the age of artificial intelligence, data, automation and loyalty programmes, something very simple is sometimes forgotten: the customer very quickly feels whether they are welcome — or merely processed.
Perhaps that is exactly why, with every new issue, we receive more positive reactions. Because we open topics that are not only business-related, but also human.
Read the new article and discover why real value rarely looks perfect.
What awaits you in Digital Disruptor #37?
- Employee Education as the First Step Towards a Real Relationship with the Customer (Jurij Triller)
- Is Your Salesperson Currently Driving Away Your Most Profitable Customer? (Boštjan Belčič)
- Wabi-sabi as a response to digital exhaustion (Mila Triller)
- Video – How to boost shopping center sales in May
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